Malcolm Gladwell’s Love Life

I'm not going to link to it, because it's one of the most obvious pieces of linkbait I've ever seen. Basically, the author thinks Malcolm Gladwell dates pretty women, lots of them, and wanted to talk to him about it. If that had happened, the article might have been differen. Instead, when the author calls, Gladwell says things like:
“This is utterly ridiculous. I mean, I don’t know you. How would you know such things?”
“I write books. I’m a private person.”
and
”No, no—I don’t think I want to participate in this at all, but good luck with it!”
Is that really all you need to do to get published on a big site? No wonder the traditional media looks down on the online media.